Just in time for the holiday season, Claire’s has rolled out to about 700 Kohl’s stores around the country.
The maneuver adds to Claire’s extensive list of retail partners where its jewelry is sold.
“We have seen tremendous success from the growth of our consumer products partnership business and we are excited to continue that momentum with a new, strategic partnership with Kohl’s,” said Ryan Vero, chief executive officer of Claire’s. “As we look ahead we remain focused on our growth within this channel.”
At each Kohl’s store, there are three four-sided towers displaying Claire’s products. One tower features hair accessories, jewelry and cosmetics for Gen Alpha. Another tower displays jewelry, hair accessories and cosmetics for Gen Z, and the third display near the checkout features seasonal items as well as novelty products.
In November 2022, Claire’s revealed a strategic partnership with Macy’s, beginning with 20 Macy’s locations, including within eight flagships. Currently Claire’s is available in more than 125 Macy’s locations.
Besides Kohl’s and Macy’s, Claire’s products are sold in more than 40 retailers including CVS, Amazon, Albertsons, Asda, Tesco, DSW, Galeries Lafayette, Kroger, Matalan, Toy Center, Madeleine, and Toys “R” Us. The company also has more than 2,750 owned stores around the world.