Rising gold prices and an increasingly competitive luxury landscape continue to reshape the fine jewelry market, placing renewed pressure on emerging brands to distinguish themselves through design, craftsmanship and point of view.
Enter Couture’s Design Atelier section, where retailers often look for freshness, discovery and pieces that bring a distinct perspective to the selling floor. This year’s freshman class spans a range of aesthetics and specialties, underscoring the continued appetite for independent voices within the high jewelry space.
Here, a look at the latest participants.
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Juliana Xerez Fine Jewelry by Juliana Xerez
Based in: Dubai and Brazil
Price: $850 to $65,000-plus
What piece best defines your aesthetic? A sculptural piece centered around a vibrant gemstone, framed by precise diamond work, where strength and softness exist in balance.
How do you position your brand in today’s market? Juliana Xerez Fine Jewelry sits at the intersection of contemporary design and emotional resonance, speaking to a new generation of collectors seeking pieces that feel personal, intentional and quietly powerful.
What material or technique is central to your work? Rare, high-quality gemstones are at the core of each creation, combined with refined gold work and precise stone setting, allowing the natural energy and character of each stone to lead the design.
What would make this Couture a success for you? Building meaningful relationships with the right retailers and collectors, and introducing the brand to an audience that values depth, design and individuality in high jewelry.
U Los Angeles by Garen Yessayan
Based in: Los Angeles
Price: $1,500 to $10,000-plus
What piece best defines your aesthetic? Our new U Sunset Ring with its bold yet wearable design meant for everyday stacking.
How do you position your brand in today’s market? We position U Los Angeles as modern fine jewelry focused on self-expression, bridging everyday wear with high-quality craftsmanship.
What material or technique is central to your work? We specialize in 18-karat gold with natural diamonds and vibrant stones, crafted for durability and daily wear.
What would make this Couture season a success? A successful Couture season for us would be building meaningful retail partnerships and introducing U Los Angeles to a wider global audience.
Daniel Yu Jewelry by Daniel Yu
Based in: Los Angeles
Price: $10,000 to $50,000-plus
How do you position your brand in today’s market? I position the brand as an emerging voice in fine jewelry that bridges architectural design thinking with bespoke storytelling for a global, design-conscious clientele.
What material or technique is central to your work? Precision stone setting combined with custom-cut gemstones and fluid, structural gold forms is central to my work.
What would make this Couture season a success? A successful season for me means building meaningful relationships with collectors and retailers while presenting a clear and differentiated design language on an international stage.
Pen Mané by Vincent Guy-Raffin and Calvin Wang
Based in: Hong Kong
Price: $3,000 to $60,000, with bespoke high jewelry reaching up to $150,000.
What piece best defines your aesthetic right now? Our large signature bangle from the “Wild Coast” collection, which captures the raw power of the Atlantic through bold volumes and a mesmerizing, gravity-defying “floating” old mine cut diamond.
How are you positioning the brand today? We’ve traded the traditional “jewelry house” for a “jewelry home,” prioritizing soulful connection and warmth over rigid industry conventions.
What material or technique is central to your work? Offering both our signature patinated silver and 18-karat gold, we have transitioned to exclusively using natural diamonds — each secured via innovative settings that push technical boundaries.
What would make this Couture season a success? Success at Couture means taking our seat at the table of independent jewelers that shape today’s precious landscape and establishing key retail partnerships with premier galleries and initiating strategic conversations around the consumers of the region are also priorities.
Ashaha by Oumaima Benharbit
Based in: Paris
Price: $2,500 to $30,000
What piece best defines your aesthetic? The Shiraz Choker best defines our aesthetic today, embodying a refined balance between structure and fluidity through a sensual, sculptural presence that feels both timeless and contemporary.
How do you position your brand in today’s market? We position at the intersection of high jewelry and artistic expression, creating distinctive, wearable pieces with a strong identity for clients seeking individuality and craftsmanship.
What material or technique is central to your work? Our work centers on the combination of precious materials and innovative construction techniques that explore flexibility, tension and how each piece moves naturally with the body.
What would make this Couture season a success? A successful season would mean securing strong retail partnerships, generating immediate orders and establishing a clear, lasting positioning for the brand in the U.S. market.
Baetyl Fine Jewelry by Lorien Yonker
Based in: Chicago
Price: $2,500 to $45,000
What piece best defines your aesthetic right now? A one-of-a-kind green tourmaline and diamond earrings; the perfect balance of classic glamour and modern edge.
How do you position your brand in today’s market? My brand is geared toward a consumer who appreciates individuality and quality but doesn’t want anything too loud or overworked, even the larger pieces are relatively understated which allows the stones to shine.
What material or technique is central to your work? Top quality, rare or unique colored gemstones that, by their own nature, inspire one-of-a-kind designs.
What would make this Couture season a success? Connecting with retailers, stylists and editors who appreciate the singularity and variety of colored gemstones and who value jewelry as a form of self expression.
Clara Chehab by Clara Chehab
Based in: Beirut, Lebanon
Price: $1,150 to $20,000
What piece best defines your aesthetic right now? The Elemental Pendant Blue embodies the essence of Clara Chehab through its balance of raw and refined beauty, celebrating the stone’s natural individuality while elevating it with meticulous craftsmanship and diamonds.
How do you position your brand in today’s market? The contemporary fine jewelry space, where craftsmanship, emotional storytelling and distinctive design intersect, is my focus.
What material or technique is central to your work? I design by following the natural character, shape and energy of gemstones, exploring the dialogue between rough and faceted stones, balancing raw organic beauty with refined precision.
What would make this Couture season a success? Connecting with the right retail partners, deepening existing relationships and ensuring the collection resonates with U.S. buyers who value craftsmanship, emotion and distinctive colored gemstones.
Jack Ferrero Jewelry by Jack Ferrero and Arman Agekyan
Based in: Los Angeles
Price: $5,000 to $50,000-plus
What piece best defines your aesthetic right now? The Pomegranate of the Sacred Garden ring embodies our aesthetic, uniting rich symbolism, vibrant enamel and masterful craftsmanship in a piece that feels both timeless and deeply poetic.
How do you position your brand in today’s market? We position Jack Ferrero as a high-art fine jewelry house, where each piece is conceived as a collectible work of art — rich in narrative, emotion and craftsmanship — transcending the idea of jewelry as a mere accessory.
What material or technique is central to your work? Hand-painted hot enamel art combined with fine gemstones and pearls is central to our work.
What would make this Couture season a success? Building meaningful relationships with collectors and retailers who truly connect with our artistic vision would define success for us.
Itä by Inés Capó and Afet Burcu Salargil
Based in: San Juan, Puerto Rico, and Istanbul
Price: $400 to $15,000
What piece best defines your aesthetic? It’s hard to choose just one but the newest Aguaviva Tassel is very Itä-coded: rich in color, with patterns that nod to Indigenous Caribbean artifacts, and a sense of warmth and movement that runs through much of our work.
How do you position your brand in today’s market? We design to our own rhythm and really just act upon how we’re feeling and what we’re drawn to. For us jewelry isn’t just about selling shiny objects — it’s about creating wearable stories.
What material or technique is central to your work? Gold isn’t just a material for us — it’s our muse, a keeper of memory; our process favors hand-finishing over perfection, embracing subtle irregularities and controlled asymmetry, crafted by hand, never manufactured.
What would make this Couture season a success? Success, for us is distinctiveness — being recognized by our design language alone and known as a brand with a clear point of view, forming the right partnerships, and on a more human level, coming back with new ideas and the momentum to keep designing.
12th House by Kelly Lannen
Price: $3,500 to $50,000
What piece best defines your aesthetic? The Pendulum Vessels I created for this debut best define the aesthetic; each one opens to reveal a hidden chamber meant to hold something precious or personal.
How do you position your brand in today’s market? Part jewelry, part secret — 12th House is an art-led fine jewelry brand creating unique and distinctive 18-karat pieces with symbolic depth and a highly authored point of view.
What material or technique is central to your work? What is central to my work is a sculptural way of thinking — where concept and form lead every design decision.
What would make this Couture season a success? As this is my debut, success would mean building meaningful relationships with collectors and retailers who instinctively respond to the collection and its point of view.
Camille Beinhorn by Camille Beinhorn
Based in: Los Angeles
Price: $1,700 to $50,000
What piece best defines your aesthetic? My Girandole earring best defines my aesthetic right now, subtly reimagining a Baroque Venetian motif through distinctive palettes of gemstones, diamonds and pearls to create pieces that feel personal, painterly and deeply material-driven rather than merely referential.
How do you position your brand in today’s market? Camille Beinhorn is a deeply personal, collector-driven fine jewelry brand rooted in intimate gemstone sourcing, hand fabrication and historic goldsmithing techniques, with each piece guided by connoisseurship and a singular point of view.
What material or technique is central to your work? Bezel setting is central to my work, as nearly every piece is built around handmade bezels which, in 22-karat gold, can be fused rather than soldered and then shaped and set entirely by hand using simple tools due to the metal’s purity and softness.
What would make this Couture season a success? This season would feel successful if it leads to meaningful new relationships with retailers who truly understand the spirit of the work and connect with the craftsmanship, materials and point of view behind of the collection.
Cultus Artem by Holly Tupper
Based in: San Antonio, Texas
Price range: $10,000 to $150,000
What piece best defines your aesthetic right now? The Quetzal’ Ring with its transcendent colors of the Central American quetzal bird are captured in a richly hued green tsavorite garnet, surrounded by rare color-changing blue-green garnets and kinetic drops of marquise-cut rubies. A single marquise ruby is set in the back of the ring band, like a secret whispered into one’s hand.
How do you position your brand in today’s market? In creating Cultus Artem, I wanted to step away from today’s rush toward mass production and disposable possessions and return to luxury created by the alchemy of exquisite raw materials and artistry of hand craftsmanship.
What material or technique is central to your work? In expanding the possibilities of seemingly familiar materials, pieces pair the rough with the refined, the crystalline with the hand-hewn and the organic with the streamlined.
What would make this Couture season a success? The opportunity to be in the company of so many creators and those supportive of creators — the retailers who collaborate to share our stories — is really exciting.
Orly Marcel by Orly Eisbart
Based in: Denver
Price: $1,500 to $75,000
What piece best defines your aesthetic right now? The Bliss collection feels most in sync right now. Its focus on interconnectivity is especially resonant right now, and that sense of relevance naturally comes through to clients.
How do you position your brand in today’s market? My brand is about connection — something that feels personal but also bigger than you — expressed through intentional 18-karat gold pieces and thoughtful partnerships with stores that understand our mission and tell our story with authenticity connecting with clients in a genuine way.
What material or technique is central to your work? Eighteen-karat gold is always the foundation, balanced with hand-cut stone inlay to bring in color and texture in a way that feels intentional.
What would make this Couture season a success? It would be connecting with the right retailers who truly understand the brand and want to grow with us, while being inspired by the creative energy around me.
Dorothée Potocka by Dorothée Potocka
Based in: Paris
Price: $3,000 to $130,000
What piece best defines your aesthetic right now? Une Marguerite Parmi Les Fleurs: This pietradura necklace reflects a Florentine craftsmanship technique inspired by the language and preciousness of textiles, and by the cultural exchanges shaped through the Silk Road.
How do you position your brand in today’s market? It sits between high jewelry and collectible design, with a focus on narrative and material, and is made for clients seeking meaning, craftsmanship and a sense of distinction beyond traditional jewelry.
What material or technique is central to your work? What defines it is the way materials and techniques are brought together as layers of time.
What would make this Couture season a success? For me, it will come from the work truly meeting its audience — opening conversations with the right partners who understand its positioning and can contextualize it for their clients.
Ashna Mehta
Based in: Dubai
Price: $5,000 to $5 million
What piece best defines your aesthetic right now? My bag bijoux pieces best define my aesthetic because they blend jewelry and personal storytelling into something playful yet luxurious. They are all reflections of my memories and muses.
How do you position your brand in today’s market? I see the brand as the first and only name in bag jewelry globally — a one-of-a-kind contemporary diamond jewelry label creating statement accessories that feel personal, collectible and versatile.
What material or technique is central to your work? Diamonds are in my DNA, and unexpected design elements and object detailing are central to my work.
What would make this Couture season a success ? A successful season for me would mean onboarding more retailers and expanding the reach of Bag Bijoux and beyond, while establishing my jewelry as the essential final touch in modern luxury.
Shola Branson by Shola Branson
Based in: London
Price: $5,000 to $100,000
What piece best defines your aesthetic right now?: Keystone Ring
How do you position your brand in today’s market? There’s a collector who wants something with the weight and craft of high jewelry but the cultural seriousness of collectible design — that’s who I make for.
What material or technique is central to your work? The brushed gold surface quality and the density of the stone setting work are key to the aesthetic.
What would make this Couture season a success? Placing the collection with select accounts, whose clients buy with genuine conviction.
