Brilliant Earth is expanding. The sustainable fine jewelry and accessories brand is venturing into the luxury watch market with the introduction of its Solstice Watch Collection, now available on Brilliant Earth’s official website and select in Brilliant Earth showrooms.
“For twenty years, we’ve built our business around thoughtful design and an obsessive attention to detail, and that’s exactly what we wanted to bring into our first watch collection,” Beth Gerstein, co-founder and chief executive officer of Brilliant Earth, said in an exclusive statement.
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“Louis Erard matches that same level of care which makes them a great partner as we enter this category. They’ve spent almost a hundred years mastering Swiss watchmaking, and together we built something that feels new for both of us. It’s a natural next step for Brilliant Earth, and I am excited about where it takes us.”
The limited-edition collection was developed in partnership with Swiss watchmaker Louis Erard and assembled in Switzerland. Brilliant Earth’s Solstice Watch Collection features two unique timepieces: the Winter Solstice and the Summer Solstice.
The Winter Solstice design features a snow-white dial, textured white pie-pan detailing, baguette diamond markers and a subtle Brilliant Earth green accented sundial. The Summer Solstice design is a richer expression of its twin, crafted with a moss green dial and textured green pie-pan detailing.
Only 100 pieces in the Solstice Watch Collection are available globally, with 65 of the Summer Solstice and 35 of the Winter Solstice design, respectively. The Summer Solstice timepiece design retails for $3,995, while the Winter Solstice variation of the watch retails for $4,995. Each piece is individually numbered and includes a certificate of authenticity.
While the limited-edition watch collection marks Brilliant Earth’s first foray into the luxury watch market, it also coincides with the celebration of the brand’s 20th anniversary. Founded by Beth Gerstein and Eric Grossberg, Brilliant Earth has become a leader in ethically sourced fine jewelry over the last two decades.
Previous collaborations and partnerships for the brand include collections with Grand Slam champion and American tennis star Madison Keys and collections highlighting global conservation work with the late English primatologist and anthropologist Dr. Jane Goodall.
