A new talent agency has just dropped.
Founded by agency veteran Jay Lopez, New York-based Twenty-four Eleven debuts with a mission to increase diverse talent representation in the beauty and fashion industries. Most recently, Lopez was an agent at William Morris Endeavor (more commonly known as WME), and before that held talent management roles at Streeters and The Magnet Agency.
“It felt like there was a gap in the market,” said Lopez. “There are a lot of conversations across companies and across the industry about setting up diverse creatives for success, but they tend to lack follow-through, or feel surface-level — that’s because there hasn’t been the infrastructure for doing that in a meaningful, long-term way.”
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With Twenty-four Eleven, the founder and managing partner aims to “represent talent with purpose,” he said, adding, “Latin and BIPOC artists have faced barriers to entry and career growth in the industry not because of a lack of talent, but due to systemic roadblocks that limit access and visibility — I created Twenty-four Eleven to help change that.”
At launch, the agency’s roster includes celebrity makeup artist Karina Milan, whose works with the likes of Ice Spice and Yara Shahidi; Cynthia Alvarez, hairstylist to Auli’i Cravalho and “SNL” star Ego Nwodim, and Stephanie Escobar, stylist to Maluma and more.
In addition to managing bookings, the company will support social media development, career mapping and PR efforts for each of its artists. “We’re making sure we’re keeping our roster small so we’re able to give each person the bespoke service that we’re founded on,” said Lopez.
“Twenty-four Eleven sits at the center of culture, subculture, consumer behavior and creativity, and we want to do things differently.”
