B Corp fashion brand Farm Rio will plant more than one million trees over the next three years to help recover the degraded landscapes in Maranhão, the northern region of Brazil. The commitment will be tracked and verified by nature restoration tech platform Veritree.
In a statement, Veritree called this the next step in the women’s wear brand’s sustainability journey. Veritree said it will monitor the planted trees using field data, GPS coordinates, species information, and ongoing ecosystem monitoring, which will give Farm Rio a measurable and transparent metric for its commitment to reforestation.
“Nature is at the heart of everything we do, which is why it is one of our strategic pillars,” said Andrezza Cruz, Farm Rio’s head of sustainability.
“Planting trees has never been about reaching a number—it’s about giving back to the country that inspires us every day. As we continue to grow this commitment, we wanted a partner who could help us better understand and demonstrate the impact we’re creating,” she said.
“Working with Veritree allows us to pair our long-term vision with verified data, giving our customers greater confidence and transparency in the restoration journey we’re supporting,” she added.
With over 135 stores in Brazil, Farm Rio has become one of country’s most beloved fashion and lifestyle brands since it was founded in 1997. It’s also the flagship brand of Azzas 2154, Latin America’s largest fashion retail group.
The Veritree partnership comes on the heels of Farm Rio’s reforestation project called “1,000 trees a day, every day” which planted its first seed in 2020. It reached its two millionth tree five years later.
Maranhão is partly covered by the Amazon Rainforest, the world’s largest tropical rainforest spanning several countries including Brazil. According to the nonprofit organization World Wildlife Fund, about 17 percent of the rainforest has been deforested, and about one-third of what remains has been degraded, including from the impacts of extreme drought.
“Restoring forests in Maranhão can strengthen biodiversity, support local communities and help protect an ecosystem that is critical to Brazil’s natural landscape,” said Derrick Emsley, co-founder and CEO of Veritree.
“Delivering those outcomes requires consistent monitoring, reliable data and transparency as these projects grow over time. Farm Rio has already demonstrated a long-term commitment to restoration, and this next chapter brings greater visibility into how trees are growing and the impact they’re creating for the local community and broader ecosystem,” he said.
