Glance is partnering with True Fit to help shoppers discover and virtually try on new styles before answering one of modern life’s most difficult questions: Will this fit?
Glance, an AI personal shopping platform, is collaborating with True Fit, a pioneer in fit and sizing intelligence, to combine their strengths and improve certainty in the otherwise guessing game that is online shopping.
In particular, Glance’s conversational product discovery and generative virtual try-on will combine with True Fit’s Intelligence Layer, which is grounded in real purchase and return outcomes. Together, the partners aim to help consumers discover new styles and choose the right size with greater confidence.
“AI is moving more of the shopping decision into the conversation, so the agent has to resolve the questions that determine whether someone buys,” said Mansi Jain, chief operating officer at Glance. “In fashion, fit is one of those questions.”
According to True Fit’s customer data, over 70 percent of shoppers ask AI agents fit-related questions.
“Glance can help a shopper discover a product and see it on themselves, while True Fit adds evidence about which size and fit is most likely to work based on real purchase and return behavior,” Jain said.
“When those signals arrive together, the shopper can act with more confidence and the retailer has a better chance of converting that intent into a sale that stays sold. That is where agentic commerce starts to create measurable value across the purchase journey,” she added.
The partnership provides shoppers with access to more options that actually work for them. It also gives each company an advantage that it cannot necessarily have on its own. Finding the right styles for consumers doesn’t automatically mean the size will fit. Vice versa, knowing their fit doesn’t necessarily mean they’re seeing the styles they want.
Glance delivers an AI-driven personal shopping experience to 60 million devices across mobile, TV and desktop. True Fit’s Intelligence Layer will be incorporated into the shopping experience for the 2026 holiday season.
True Fit’s Intelligence Layer is based on nearly two decades of purchase and return outcomes, drawing on more than $500 billion in transactions from hundreds of millions of shoppers, covering 60 million products and more than 91,000 apparel and footwear brands.
True Fit is also advancing fit-integrated virtual try-on capabilities with Glance, offering broader availability to True Fit merchants in 2027.
The announcement comes ahead of RetailClub AI Festival, taking place Sept. 22-24 in Huntington Beach, California, where True Fit and Glance executives will discuss the role of fit intelligence in agentic fashion commerce.
“In fashion, the value of an agentic commerce experience depends on the quality of the decision it helps a shopper make,” said Jessica Murphy, co-founder and CEO of True Fit. “Glance demonstrates how True Fit’s Intelligence Layer can travel with the shopping experience across consumer surfaces, bringing specialized fit guidance into the moments when shoppers need it.”
