FOCUS ON FEMININITY: Miu Miu has tapped a multidisciplinary cast for its fall 2025 campaign which is all about the expression of individuality and the exploration of femininity — in sync with founder Miuccia Prada’s vision for the brand.
To be released on Monday, the campaign, dubbed “Femininities,” features seven talents headlined by founder and entrepreneur Kylie Jenner, actress and singer Lou Doillon, and actress and model Rila Fukushima. The cast also includes musician Towa Bird, actress Myha’la, artist and model Yura Romaniuk and rapper Cortisa Star.
This is the first time Jenner appears in a campaign for the Italian brand.
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The images shot by Lengua portray the talents styled by Lotta Volkova posing against a soft, pastel-colored backdrop that goes from pink to beige, and blue to brown shades, or reflected in a mirror.
Inspired by lingerie, the collection showcases pointelle knits, satin dresses and bias-cut skirts, but also soft felted wool and menswear-inspired sportswear designs, straight-leg trousers, mid-length skirts and understated sweaters.
Accessories like cloche hats, brooches, stoles and bold jewelry are also spotlighted in the photos. Pointed-toe pumps, new season sneakers and shapely knee-high boots appear alongside the brand’s signature Aventure and new seasonal bags.
Last month the brand hosted the sophomore edition of its “Summer Reads” event in key cities around the world, such as Milan, Paris, Beijing, Hong Kong and Osaka. Visitors were gifted copies of two literary classics selected by Miu Miu: the 1954 novel “The Inseparables” by the French existentialist Simone de Beauvoir and the 1957 novel “The Waiting Years” by Fumiko Enchi, the pen name for Fumi Ueda.
