FLOWER POWER: Fashion designer Nensi Dojaka, known for trailblazing barely-there evening attire, has brought a distinctly romantic touch to the festive season at The Londoner, creating the hotel’s 2026 Christmas tree inspired by a floral bra from the brand’s fall 2023 collection.
Kim Kardashian famously wore the bra in a magazine shoot styled by Carine Roitfeld. In a daring setting, the always high-glam Skims founder was transformed with a “Cabaret”-inspired grown-out buzzcut wig, metallic eyes with razor-thin brows and overdrawn, high-contrast lips as she lit a match in the monochromatic picture.
For The Londoner’s frosted white Christmas tree, the designer handcrafted more than 200 flowers in crimson, Persian red, burgundy and black, made from crêpe de chine and phantom tulle.
Dojaka, who took home the LVMH Prize in 2021, said she wanted the installation to feel “delicate and elevated,” bringing the softness and intimacy of her clothes into a Christmas tradition.
“The tree is decorated with little carnations made from hand-ruched tulle, with fine straps cascading between the branches. There is something beautiful about bringing the softness and intimacy of our clothes into a Christmas tradition, creating a different kind of festive atmosphere,” she added.
The collaboration marks the London-based Albanian designer’s first foray into hospitality and continues The Londoner’s tradition of inviting creative minds to reinterpret its Christmas tree. Previous collaborators included Daniel Fletcher, Max Boyla, Huishan Zhang, Kate Halfpenny and Susan Fang.
“We are delighted to unveil The Londoner’s 2026 Christmas tree with Nensi Dojaka. Her extraordinary installation has reimagined our festive centerpiece, celebrating culture, creativity and the joy of Christmas,” said Michael Cheung, general manager of the luxury hotel by Leicester Square.
Kicking off the holiday season, Dojaka and The Londoner cohosted a cocktail reception by the tree with Elena Ora, Lulu Kennedy and Saffron Vadher in attendance.
