Pandora and Disney are ready for spooky season. The Danish jewelry manufacturer and retailer continued its partnership with Disney in a new collection of charms celebrating Disney’s most notorious villains. The collection is now available on Pandora’s official website.
The Disney Villains collection features a playful new assortment of charms spotlighting three memorable characters — Scar from “The Lion King,” Lucifer from “Cinderella” and Lotso from “Toy Story 3.” The charms will also be part of the Disney Halloween assortment.
Among the three new charms, Pandora’s first scented charm makes its debut with the Lotso charm featuring a strawberry sweet scent. The jewelry brand teases its Disney Halloween collection with further pieces inspired by “The Nightmare Before Christmas,” featuring characters like Sally, Jack and Zero.
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In keeping with the Halloween spirit, a Stitch charm, from Disney’s “Lilo & Stitch,” is included with a pumpkin for the spooky holiday.
The Disney Villains collection marks the latest chapter in Pandora’s ongoing relationship with the global entertainment and media property. Since its inception in 2015, the collaboration has spawned several collections, including the January 2026 Disney Princess charm assortment.
Pandora and Disney celebrated their 10-year anniversary in March 2025 with its bestseller collection, featuring a campaign with creative support by Harry Lambert, who styled Lindsey Wixson, Briet Heitmann and Arnelle Slot.
“For the past decade, our collaboration with Disney has brought to life some of the most beloved stories and characters through beautifully crafted jewelry. This partnership has not only deepened our connection with Disney fans but has also been a driving force in Pandora’s journey, allowing us to blend storytelling with craftsmanship in a way that resonates across generations,” Luciano Rodembusch, Pandora’s general manager, North America, said via statement at the time of the 2025 anniversary collection’s release.
