The Peserico boutique on Milan’s Via Spiga was brimming with well-wishers snaking their way through rows of cashmere knits and sartorial, deconstructed jackets as the Italian luxury brand unveiled its fall collection.
Chief executive officer Riccardo Peruffo and his wife and creative director Paola Gonella highlighted the introduction of a new brand symbol, a pocket on the side of pants that was inspired by those seen on workwear overalls and used to tuck away a tape measure.
“It’s a tangible and practical feature that telegraphs Peserico’s identity, craftsmanship and attention to detail,” said Peruffo. A glimpse of the logo discreetly appears on the double-stitched pocket on men’s pants. “It allows the product to be more recognizable.”
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The brand, headquartered in Cornaredo Vicentino, near Vicenza, just opened its first menswear store, located in the tony Tuscan resort town Forte dei Marmi. This will be followed by a second unit in Cannes in February, also dedicated to menswear, which was launched in 2021 and now accounts for around 15 percent of sales.
For its first official presentation during Milan Men’s Fashion Week, Golella opted for several textured precious fabrics with irregular surfaces on fluid and relaxed silhouettes. There were some embroideries and discreet transparencies as well as metallic flashes through Lurex on denim. Cozy padded vests were worn over sweaters with graphic winter designs and corduroy pants, and the pantsuit was rendered casual with a fluid overshirt with roomy pockets and loose pants.
