Reebok and Mattel’s Barbie brand have teamed up to mark Barbie’s 65th anniversary with a special campaign and collection, launching on Sept. 20. The collaboration celebrates the doll while supporting the Barbie Dream Gap Project, which aims to reduce barriers and empower girls.
The apparel collection, designed for the whole family, features standout pieces that combine playful “Barbiecore” aesthetics with practical fashion. Among the highlights are oversize track jackets, leggings and crop tops, each incorporating unique co-branding and intricate details. Notably, the Barbie x Reebok Graphic T-shirt pays tribute to the first Black Barbie, celebrating diversity and inclusion with a design that honors the brand’s milestone.
The apparel is characterized by vibrant colors and bold graphics, reflecting Barbie’s signature style with leggings, crop tops and jackets for both casualwear and active lifestyles.
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In addition to the apparel, the footwear lineup includes the Barbie x Reebok Club C Extra and the Barbie x Reebok FloatZig. Together, the footwear and apparel embody a fusion of Barbie’s playful charm and Reebok’s commitment to innovation and quality. The collection will be available globally on reebok.com and at select retailers.
