Shopsense AI has unveiled its “Multi-Agent System,” which the company described as “an industry-first Agentic AI system that automates content monetization at scale.”
The company said broadcasters and brands have struggled to turn content into commerce due to the slow, expensive process of manually selecting products as well as relying on engineers to build shoppable experiences from scratch. “These outdated methods, with limited scalability and high activation costs, have prevented content publishers from fully capitalizing on the potential of shoppable TV,” Shopsense claimed, adding that its new Agentic AI-driven platform “eliminates these inefficiencies, autonomously integrating second-screen sponsorable moments across live sports, scripted series, reality TV and movies.”
Shopsense AI said by leveraging Agentic AI to seamlessly deploy sponsored shoppable experiences, “Shopsense enables broadcasters and brands to connect with viewers at the moment when they’re most engaged — turning inspiration into action and fandom into purchases.”
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Zia Daniell Wigder, chief content officer at Emarketer, said shoppers have long been influenced by what they see on TV, “but a gulf still exists between viewing and buying. There remains an opportunity to enable viewers to make purchases quickly and easily after being inspired. It’s inevitable that inspiration and transaction are going to move closer together.”
Shopsense AI said its Multi-Agent System deploys a network of specialized AI agents “that collaborate in real-time to automate, refine, and scale sponsorable shoppable integrations.” The company claimed this approach essentially eliminates “the inefficiencies of manual creation, ensuring seamless, contextually relevant shopping experiences across live and on-demand content via an intuitive AI-powered LLM assistant interface.”
The interface includes a “Store Builder Agent” feature, which streamlines content monetization by using AI to validate and correct recommendations while ensuring alignment with sponsorship goals, reducing approval time from weeks to hours. There’s also a “Collection Agent” that personalizes product sets based on user preferences like retailers, brands and price points, integrating direct feedback to refine recommendations. And there’s a “Similars Agent” that enhances product discovery by suggesting comparable alternatives, including budget-friendly dupes and options from more than 1 billion stock keeping units sourced through partnerships with 1,000-plus U.S. retailers. Together, these agents optimize shopping experiences through AI-driven automation and personalization.
Glenn Fishback, chief executive officer and cofounder of Shopsense AI, said Shopsense “is redefining the relationship between content, commerce, advertising and fandom engagement. With our Multi-Agent AI System and powerful ‘snap to shop’ Lens technology — first launched at the MTV VMAs — broadcasters can now activate that inspiration in real-time, seamlessly turning content-driven fandom into actionable sponsorships at scale. By using purpose-built AI to lower the barrier to entry, our technology enables more advertisers to engage passionate fanbases, making commerce-driven storytelling more accessible than ever.”
