In the last three-plus years, hair color went from boxed hair dye and grown-out roots to some semblance of normalcy. Now, as we look ahead to the new year, experts say the best new hair-color ideas you’ll see in 2024 will lean one of two ways: either very low-key or kicked up 10 octaves.
“Many people are steering toward a low-maintenance direction,” celebrity hairstylist Bianca Hillier tells POPSUGAR. “In the past, people were more dedicated to visiting the salon and committing to color that requires frequent upkeep for highlights and bases that demand frequent toners. Right now, color that’s extremely low-maintenance will be the vibe.”
The upside about this approach, she says, is that these easier-to-upkeep hues “tend to have more depth and muted dimension for movement.” The downside: it doesn’t scratch that itch for a big hair transformation that so many people are experiencing. That’s where the next wave of trends comes in: of brighter blonds, streaks of copper, and bold, single-process colors.
No matter which camp you fall under, there are countless hair-color ideas to look forward to for 2024. Ahead, we’ve asked a handful of pros to break down each and every one.
