LONDON — Victoria Beckham is once again teaming up with her photographer friend Juergen Teller for her brand’s spring 2024 campaign.
The German photographer first shot Victoria with her then-fiancé David Beckham in 1998 for a magazine editorial.
Teller reunited with the former Spice Girls member in 2008 for a Marc Jacobs campaign, where she’s peeking out of a Marc Jacobs shopping bag; her legs are sticking out in another image, and she is coming out of a life-size shoe box in a third.
Beckham paid homage to the whimsical campaign for her own label in 2018 with the photographer, recreating her legs sticking out of a Victoria Beckham shopping bag, and in another, she’s inside the bag with the photographer shooting her.
“I take everything very seriously, but I do it in a playful way. I think I really understand what a designer wants to express with their clothes. And I have a way of making it alive,” said Teller about the recent campaign, which is shot on the grounds of an empty villa juxtaposing concrete and marble with nature.
Six of the nine campaign images feature handbags from the brand, including the Jumbo W11 tote in cobalt blue and gray, and the Victoria clutch in burgundy red.
The Beckhams have seen the challenges of lockdown fade in the rear view mirror, as sales and profits at the Beckham family brands roared ahead in fiscal 2022.
The couple’s various companies had a prosperous year, according to accounts filed on Companies House, the British government’s business register.
As reported earlier in 2023, Victoria Beckham’s fashion and beauty brand turned a modest profit at the earnings before interest, taxes, depreciation and amortization, or EBITDA, level for the first time. David Beckham’s main holding company, David Beckham Ventures Ltd., posted a 30 percent uptick in profits to 25.5 million pounds.
A bestseller for Beckham’s fashion business has been her watch chain clutch.
The clutch style, part of a major accessories push, will enable Beckham’s business to achieve “more than” 100 million pounds in revenue in the next couple of years, David Belhassen, founder and managing partner of the brand’s owner Neo, told WWD in March 2023.
