Rhude, the Los Angeles-based men’s brand, has teamed up with Italian tire manufacturer Pirelli on a fashion capsule that merges fashion and motorsports.
Partnering with motorsports brands is nothing new for Rhude, which has worked in the past with Lamborhini and McLaren, but this marks the first time it has collaborated with Pirelli.
The 13-piece offering channels the spirit of racing, a theme central to Rhude’s DNA and offers a range of products including T-shirts and hoodies emblazoned with oversize logos and graphics reading “World Champion” and “1st Place.” There are also racing-style jackets and track pants paneled in Pirelli’s signature black, yellow and red colors.
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Rhude’s aesthetic is also represented in the capsule’s staples that include the evergreen logo short in a woven fabric and an exclusive Rhude graphic, while hats are embroidered with classic racing motifs such as embroidered flags and leaf crests.
“The collection is a celebration of two companies joining forces to define the meaning of a champion: to strive to be the best, what it means to achieve your dreams and be the first at whatever your heart desires,” said Rhuigi Villasenor, founder of Rhude. “A Rhude and Pirelli partnership encompasses the meaning of excellence and always striving to be your very best — whatever the race is.”
The collection launched exclusively on the Rhude website on Friday afternoon.
Villasenor founded Rhude in 2015 as a luxury streetwear brand. Pirelli was created in 1872 and is one of the world’s largest tire manufacturers for cars, motorcycles and bicycles. It has also become known for its annual calendar that features models and celebrities from a variety of fields.
